There's no getting away from it, shooting an assault rifle is awesome (so my step-father assures me). Its something most teenage boys want to do, hence the popularity of war-themed video games. Whats not awesome (so my step-father assures me) is killing people. That commerical didn't feature a single death but just the sweaty ecstasy of pumping several rounds out of a variety of weapons. The very correct point the piece was trying to make is that, probably tragically, shooting a gun and blowing shit up appeals to many people in all walks of life.
My number one choice of organisations that shouldn't be commenting on social issues, ESPN, weighed in on the subject:
"This qualifies as the all-time what were you thinking?", says Skip Bayless. "Does Kobe Bryant really need this money, this badly? Doesn't he have a couple of daughters, last time I checked? ... he is smiling while wielding an assault rifle in combat, while we have troops overseas at this moment, doing the same thing for real!"
DOGS AND CATS! LIVING TOGETHER! MASS HYSTERIA!
Hey, the rest of us level-headed people can sit back and relax. Its better Kobe is sitting in playing Call of Duty: Black Ops where we know where he is. Rather than say, out raping people.